If you haven't heard already, ebook publishing is going through the roof, why? Most probably because people are looking towards the latest technology to do everything. I have a friend who reads books on his phone, he current has access to over 5000 ebooks on his bookshelves, he only bought mine a few weeks ago (Bless him!).
But what is it that attracts people to buying ebooks? Frankly, I don't know, but I would hasten to add, that my thoughts are along the line of the cover image and the cost. The cost is easy, most ebooks are really cheap, between free and a few pounds (or dollars), in today's world people want to spend less and less, mainly because they have less and less to spend. So the cheaper the better.
Another possibility is the cover. I like going through the library and shops and look at the cover, I occasionally read the blurb on the back or inside front cover, but generally if the picture on the front does not grab my interest, I rarely go further than that - but in saying that isn't there a saying - 'don't judge a book by it's cover?'
I think in this case, the saying is as much important as it is for when it is used elsewhere in our language. Should you judge a book by its cover. I mean, some of the greatest books out there have a bland cover - the Holy Bible, for example, the most popular and widely translated book (or collection of books) the world has seen since Christ was born yet the cover is mostly always bland and uninteresting.
I searched high and low on the internet for a way to design an ebook cover, but all i could find was adobe photoshop, which if you are rich, then that is fine, but for the more humblest among us, I could not justify spending that amount of money just to create ebook covers.
So I set myself a challenge to create this. It took half an hour using fireworks 8 from macromedia, yes this also cost money, but I already had a copy (albeit quite an old copy by today's standards!) and then showed my wife, who went, "Wow!"
I must admit, looking at it after sleeping, does tend to grab my attention - what about you? It is far superior to the bog-standard rectangle cover which are widely used by amazon, smashwords and all other similar ebook stores. But is it necessary?
I think it is - why? Because if it can grab my wife's attention, someone who rarely reads but would rather watch the film (not that there are any plans to release a Black Donald film in the coming future!), then it will grab any reader's attention.
So I guess the old saying is wrong in this case - you should judge a book by its cover and authors should realise people do use the cover image to judge the content and work appropriately.